The sudden yet massive storm created in the content and SEO industry with the emergence of AI content tools like CopyAI, ChatGPT, Jasper, and others, may sound alarming.
But there's more to it than what meets the eye.
Content is a "Huge" Domain
The content industry is huge. Think about the fact that while Google may be a search engine, its primary function is to fetch the content you're looking for.
In other words, Google relies on quality content, and so do the users for this mutual relationship to blossom as it has over the years.
Human Writers Should Worry?
So, can the popularity of ChatGPT mean the downfall of human writers?
To cut it short, ChatGPT will certainly end the career of all the amateur writers who never took content creation seriously.
Content is a serious matter, and it needs expertise, experience, and creativity to create something that not only answers the users' search intent but also resonates with the audience.
With tons of SEO content, you may get the traffic, but can you convert the traffic into leads or sales?
ChatGPT creates good content that's grammatically correct to a good extent. It certainly means the writers who thought of the content creation business as a quick buck is in trouble.
ChatGPT, or any AI Content Tool for that matter, cannot substitute human perspective, experience, and creativity.
So, skilled, experienced, and creative writers are not going anywhere.
No doubt, ChatGPT can help get past writer's block by creating the content outline, but can it replace human writers - certainly not!
Surprised?
ChatGPT – Limitations
Wrong Facts, Wrong Answers
ChatGPT or other AI writers rely on content it is trained with to fetch, rewrite, and present the data. Now, we all know that the facts on the internet are not always 'right.'
The content you produce from ChatGPT may sound good but may be false. Using it blindly will only create a vicious circle of misinformation because over 99 percent of the content comes from several root sources.
So, the massive blast of AI content will overpower, overwhelm and eventually suppress to oblivion the true facts.
It may not happen in all cases, and we will see about it as AI content floods the internet, but it certainly is a possibility. Isn't it?
No Access To The Internet
ChatGPT doesn't have internet access, and its data is confined up to the year 2021.
This means the creation of time-sensitive content from it may not make sense and does need editing to become worthy.
Needs Editing, Almost Always
Most AI Content Tools produce content that can do with some editing before it is published. Because so many people create content on the same topic using AI.
Do you want to stand out in your niche? Do you want to sound just like your nearest competitors? Do you want to sound like an authority?
Getting the point?
Think about how many websites are creating content on AI using similar text and outlines like - tips for weight loss, tips for successful SEO, tips for contemporary home interiors, tips for a healthy body, how to do email marketing, etc.
AI will create near-exact content for most of these queries, and what you're getting is what your competitors are getting.
Bias
All AI writers, including ChatGPT, have been producing discriminatory content. And this problem doesn't seem to be getting solved anytime soon. For example, look at the image below.
Why do you think this happens?
It is because when the training data is flawed, the output will eventually be flawed one way or the other.
This is an important point to consider because the world is fighting to reduce bias and discrimination, not add to it.
Is ChatGPT Sustainable?
There is an ongoing debate on whether ChatGPT will replace Google. It is because, in many cases, the response from ChatGPT is far superior in terms of usability and direction.
However, Google is a search giant that has been here for a long time and has massive GPU infrastructure to support it. It has the financial, human, and technological resources to support the massive traffic it gets every second. And it's growing every year.
On the other hand, ChatGPT is new and FREE. And there are reports of it being overwhelmed with the traffic it is getting these days.
For how long it can sustain this pace, especially when it's free, is a question only time can answer. Moreover, it not only needs to worry about the traffic but its ability to train the AI on an ongoing basis to produce relevant results.
While I am hopeful its developers will find a way through, ChatGPT's capacity and limitations remain a concern.
Final Thoughts
ChatGPT or other AI content tools developed on NLP technology are continually developing. It is learning human nuances and conversation to generate text that sounds more and more human-like.
This means the copies we see coming from these AI content tools will only continue to improve, but in the end, it will have to rely on human-generated text to base its copies.
Human writers would be the ones to break the news, human writers would be the one to write the recipes, human writers would be the one to write the first product description, human writers would be the one to write the first how-to article, and so on – you get the idea.
And, then AI content tools will continue to play around and give copies based on that. It's not a bad thing per se, and SEO-wise, it makes sense as a marketer.
Professional copywriters have nothing to worry about so far with respect to the advent of ChatGPT. Yes, it does produce content, and it does so fast and accurately.
However, you won't feel the lull anytime soon if you're good at your game and have established yourself professionally.
Yes, the crappy content writers will feel the heat, and rightly so! The content industry has been plagued with unprofessional, inexperienced, and lets-make-quick-buck writers for far too long, giving professional full-time content writers a hard time.
Overall, ChatGPT is a great tool for creating content and has many other use cases. While it continues to improve with time, it doesn't seem human writers are going out of business anytime soon.
If you're looking for professional content writing services that converts your visitors to customers, generate leads, and boosts revenue, get in touch with us.
At KeywordRankers, we have over 15 years of experience in SEO and content creation business, and our content is created with the sole intent of delivering results. Request a free sample, and you won't look back ever again! Alternatively, you can also check out our content packages to buy SEO articles for your blog or money site.